COLLINGWOOD, Ont.  – S-Media just got a little bigger. Through a unique partnership with the Globe and Mail, the print version of S-Magazine  has more than tripled its circulation. This additional reach adds to its already significant circulation base which includes subscribers, newsstand locations across Canada,  VIA Rail Business Lounges, and Air Canada Maple Leaf Lounges in Canada, New York, Los Angeles, Paris, London and Frankfurt. 

The addition of the Globe and Mail distribution now makes S-Magazine the largest distributed ski magazine in Canada with almost 60,000 copies circulated per issue. This leadership position is double the distribution of the second largest ski magazine.

“We’re excited to take this big step in our overall reach,” said Gordie Bowles, Editorial Director. “By partnering with the Globe and Mail, we are able to reach new, significantly larger audiences with our print content that truly compliments our television and digital products.”

Through the partnership, S-Magazine will be directly delivered to Globe and Mail homes that have indicated and specified an interest in skiing and ski travel.  This includes 20,000 new homes in Toronto, 10,400 in Vancouver, 5,300 in Calgary and 4,300 in Montreal. 

“This strategic partnership provides a broader national distribution of our content directly benefiting our many advertising partners,” continued Bowles.

This enhanced circulation is part of S-Media’s active expansion plans for all its multi-media platforms. S-Magazine will continue to focus on ski travel, lifestyle, aspirational and luxury ski travel content with the goal of inspiring Canada’s ski traveller.


Snowsports Media Inc. is North America’s only multi-media platform and ski media production company that reaches a combined 4 Million Canadian skiers through our proprietary television, digital and print media platforms. S-Media delivers engaging lifestyle, aspiration and travel content with the goal to inspire, inform and educate a high net-worth audience of ski travellers. S-Media also provides advertising, marketing and production services for clients including Sporting Life, Audi, Mackenzie Investments, Toyota, Miele Canada, Columbia Sportswear and others.


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